Marketing Manager – FMCG

Job Category: Marketing
Job Type: Full Time
Job Location: Giza

Job Responsibilities:-

  • Apply and develop specific marketing tactics that build on consumer and customer insight to deliver overall brand objectives.
  • Develop leadership skills through management of multi-function teams in the execution of brand strategies.
  • Develop executive annual brand strategies and marketing plan.
  • Lead cross-functional teams in the execution and accomplishment of brand objectives.
  • Provide business analysis/insight into the development of brand strategies in support of the brand franchise.
  • Product planning, pricing, and positioning, in addition to interfacing with all organizations within the business to deliver efficient growth and profitability.
  • Work with company development to deliver a winning product strategy and plan with business development around strategic partnership and technology alliances.

Job Requirements:-

  • BSc/MSc degree in Marketing or related field
  • From 7-12 years experience in a major FMCG industry.
  • Experience in marketing analysis.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

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