Senior Brand Manager

November 22, 2022

Job Category: Marketing

Job Type: Full Time

Job Location: Giza

Job Description

Build, develop and market designated brand and raise brand awareness.
Serve as the point-person for developing, implementing, and executing marketing initiatives and activities for their particular brand ATL, BTL, TTL.
Continuously monitor market trends and marketing trends and keep a close eye on competitive products and competitors’ activities in the marketplace.
Analyzing our brand positioning and consumer insights, then, adapting the brand strategy for the target market
Estimating and establishing cost parameters, budgets, campaigns, and potential ROI.
Increase the brand’s value, image, and positioning compared to competitors.
Ensuring that all product lines that fall under your Brand domain resonate with current and potential customers.
Building, and following the brand on social media with the creative team
Consistently brainstorming and collaborating with the team for new ideas and strategies
Meet with stakeholders to determine brand objectives and strategies
Research markets and studies the company’s brand
Present and execute creative ideas for marketing activities
Help develop and optimize marketing campaigns (product launching and promotion)
Coordinate sales, product development, and other teams
Track budgets with an eye toward maximizing gains and reducing costs
Analyze industry, competition, and market trends
Prepare reports on brand performance and sales

Bachelor’s degree, preferably in Business Administration (Marketing Major).
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
Excellent communication, presentation, and reporting skills.
Budget-management skills and proficiency
Excellent command of the English language

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